The Rodeo also acts as an economic draw and enhancement for Tillamook County. The first rodeo was held in June of 1987 and continues to occur the fourth weekend in June of every year.

The Tillamook County Rodeo Association is incorporated as a non-profit corporation, with its major objective to assist the youth of Tillamook County. This is done by offering grants upon request, providing fundraising opportunities at the Rodeo and funding a scholarship for each of the counties' high schools.